Pay Per Click
When it comes to marketing on the internet, Pay Per Click is usually the first port of call for many businesses, and not without good reason.
The beauty of Pay Per Click is that the results from a well structured and managed campaign can be seen almost immediately.
Unfortunately this isn't a set-it-and-forget-it form of advertising.
Bid wars can break out any time of the day any day of the year as PPC strategists try to out manouvre each other or dupe their competitors into paying over the odds for their positions. As a result bid gaps can appear at any time and the first to react can maximise on quality positions for the lowest prices.
In order for true optimisation of a PPC campaign to occur you need to maintain bid management 24/7/365.
Key words need to be reviewed daily, new ad copy regularly created, tried and tested, bid prices monitored and adjusted and competitors watched.
If you don't have the time or experience to do this yourself you need PPC marketing management.
Giving You a Return On
All of our clients have enjoyed a Return On Investment (ROI) that has exceeded their expectations, but this hasn't come without a lot of hard work.
Your PPC Team
Although you will be appointed a dedicated account manager, you will in effect have a team of trained and experienced specialists working on your behalf.
Successful ppc campaigns are creative, aggressive and strategic. They involve a variety of skill sets and therefore more than one person. On average, 3 people contribute to the management and success of any any single campaign.
Keeping You in Touch
Want to know your top 100 best performing keywords and how much money each one has generated gfor your business?
No Problem.
We will keep you up to date as often as you like with reports as comprehensive as you like.
Everything can be completely measured and tracked.
Not only will we tell you what search terms people are using to find your site, but also which terms are the most profitable.
Learn While You Earn!
Don't know your CPC from your CTR or your Phrase Match from your Long Tail?
Do not worry, you're not alone!
Here at E2 we pride ourselves on our transparency with our clients.
We will teach you what we do, how we do it, and more importanlty, why.
It's not just Profitable working with E2, it's an Education!
Footnotes:
www.e2performance.com - Social media optimization experts, bid management, ppc marketing management and internet marketing specialists.
www.e2performance.com- E2 is an online marketing company offering revolutionary advertising and sales strategy solutions. E2 specialises in Pay Per Click (PPC) Campaign Management and Optimisation. As a Google Adwords Authorised company we are experts in performance marketing and giving our customers the best Return On Investment (ROI).
www.e2performance.com covers UK, USA, England and Europe. We offer social media optimization, bid management, ppc marketing management and internet marketing including Google paid search advertising.
