Why E2?
“E2 has a synergistic marketing approach that is focused on sales & profit.”
What does this mean?
When Search Engine Optimisation (SEO) and Pay Per Click (PPC) are both conducted in unison as a single form of
marketing, either form will complement the other and many spin off benefits will begin to appear in the long term to
help sustain a competitive advantage, this is how…
SEO Benefits from PPC
As a PPC campaign matures and is optimised, it will become apparent that certain Key phrases and Ad Text trigger greater conversions of site visitors into prospective leads. This information can then be used to boost the SEO campaign. Web page’s can be built and optimised to target these Key phrases specifically. These pages will then form part of the on-going SEO campaign to rank higher in the Search Engines. Ultimately the company’s Branding will benefit when your prospective target market can see your name both at the top of the Natural and Sponsored Search Engine listings.
- Performing Key Phrases highlighted
- Improved sales copy and relevancy of pages
- Pages ranked higher
- Increased ROI
- Branding
PPC Benefits from SEO
When your website pages begin to rank higher in Search Engines like Google it will be because they deem your pages have more “Relevance” and “Authority” on your given theme. In Google PPC campaigns benefit from what is know as a Quality Score. This is Googles method of determining how relevant your ads are to the surfer conducting the search. If Google determines that your pages are highly “Relevant” and that you are an “Authority” on your subject you will be listed higher in the natural results. In turn your PPC campaign will benefit from this “Relevancy” and so gain a much stronger Quality Score.
- Niche Keyphrases exposed from SEO
- New keyphrases targeted and exploited in PPC
- Increases Quality Score
- Lower Cost Per Click
- Increased ROI
- Increased Branding
The end result means higher positioning in the sponsored listings for less money. In other words you will be able to get your ads listed above your competitors for less money than they are paying, As well as high listings naturally.
